Salmat SalesForce Adopts NetBorder To Improve Outbound Dialing Campaigns

Released on: October 24, 2008, 6:40 am

Press Release Author: Rivka Tadjer/MRB Public Relations

Industry: Software

Press Release Summary: Paraxip Technologies, a Sangoma (TSXV:STC) company, today
announced that its flagship NetBorder software solution has been selected by
Australia-based Salmat SalesForce, to bolster the productivity of its contact center
service.



Press Release Body: For immediate release

Salmat SalesForce Adopts NetBorder To Improve
Outbound Dialing Campaigns
Increased Call Progress Analysis Accuracy Means
More Business for Contact Center Customers

Montreal, Canada - (October 21, 2008) -Paraxip Technologies, a Sangoma (TSXV:STC)
company, today announced that its flagship NetBorder software solution has been
selected by Australia-based Salmat SalesForce, to bolster the productivity of its
contact center service.

Salmat SalesForce's business is based on agents conducting telemarketing campaigns,
and calling back customers, making call progress analysis (CPA) a key contact center
functionality to automate outbound calling. Call progress analysis algorithms
classify whether the call is answered by a person, voicemail, fax, or other device.
If it's a person, the call is routed to an agent.

Whether call progress analysis is accurate can mean the difference between making
money or wasting agent time and therefore losing money.

"The more automated this process is, the more time agents spend getting down to
business," said Kerry Larmer, CTO at Salmat SalesForce. "We ran benchmarks on
Paraxip's NetBorder software against traditional offerings for a few months and
found a significant accuracy improvement and substantial cost savings in some of our
operations."

"Our internal ROI models show that a 10% increase in absolute CPA accuracy could
represent over $2 million in annual savings for a mid-sized outbound contact
center," said Serge Forest, President and CEO at Paraxip. "This is the reason
NetBorder Call Analyzer represents such a breakthrough and an obvious business case
for our customer base."

The enormous savings come from less agent wasted time and less sales opportunities
left unaddressed. If an outbound call is misdiagnosed, and voicemails keep getting
routed to agents, it wastes time. There's also the lost opportunity cost, which is
the time agents spend listening to voicemail recordings instead of selling.

Before Paraxip's NetBorder software, the call progress technology hadn't changed
much in about 15 years.
"We came out with something completely different, all software-centric," said
Forest. "Response time is critical for automation and our solution makes it faster
and more accurate regardless of network types, noise levels, delays and other
real-life calling conditions."

Most compelling to Salmat's CTO Larmer was NetBorder's ability to operate with high
accuracy in the most difficult calling conditions, including reaching wireless
subscribers.

"Legacy technology just can't react to that, there's too much noise and too many
color ring-back tones," said Larmer. "It throws the system off, calls get misrouted,
especially the wireless calls. That's where Paraxip's NetBorder shines. It remains
fast and accurate."

Salmat's Larmer is implementing the NetBorder software with Paraxip's NetBorder
gateway, so integration is tight. But the software will integrate with any other
gateway or IP network, according to Paraxip's Forest.

About Salmat Salesforce

Salmat SalesForce, Australia's largest outsourced contact center operator offers a
variety of telephone-and internet-based conduits between enterprises and their
customers and prospects. These conduits include phone, e-mail, SMS, and web
co-browsing for both inbound and outbound selling, and customer service
environments.

Salmat SalesForce offers bricks and mortar contact centres of excellence,
decentralized @Home agents, and natural language self-serve solutions, or a
combination of these technologies.

Many unique Salmat SalesForce capabilities, including Australian government approved
training, and access to the unique and award-winning culture, are available to
external organizations through the SalesForce Professional Services division. For
more information, please visit www.salesforce.com.au.

About Paraxip Technologies

Paraxip Technologies, a Sangoma (TSXV:STC) company, offers software products
enabling IP telephony platforms and applications to seamlessly connect to
heterogeneous network elements. Paraxip's products are designed from the ground up
to offer IP telephony applications with unparalleled transparency to legacy networks
and equipment, enabling seamless operations in hybrid environments, where
traditional and IP telephony equipment and applications are mixed.

Working with world-class industry partners, Paraxip brings to market innovative
connectivity solutions in a flexible, building block approach. Paraxip's products
are optimized for Interactive Voice Response, Call Center, and Unified
Communications applications. For more information, please visit www.paraxip.com

Web Site: http://

Contact Details: Media Contacts:
Kathleen Reed
Marketing Director
Sangoma Technologies Corporation
(905) 474-1990 Ext. 115
kathleen@sangoma.com

Rivka Tadjer
MRB Public Relations (For Sangoma)
(845) 679-3338
rtadjer@mrb-pr.com

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